New product on the market of Ukraine

     The principle “Only the best for our consumers!”

     The company “Best Alternativa” launches a new product on the market of Ukraine. It offers rice oil under the trade mark “World’s Rice”.

     Rice oil is truly unique oil. This is both an indispensable dietary product with high biological value and the universal cosmetic care of skin and hair. Natural rice bran oil is acknowledged to be “health oil” around the world. Rice oil is produced by cold pressing of rice bran. Entire rice grain consists of an outer relatively coriaceous coat that is easily separated from flower glume (chaff), under which there is brown “hulled” grain and its colour is determined by several layers of hull (bran). Rice bran contains about 85% oil, 10% protein, 80% thiamine, 70% minerals and cellulose, 50% riboflavin and 65% niacin of entire rice grain. When grinding the rice, bran is completely come off.


Rice and buckwheat mixture for homemade pastry and gluten-free bread

A rice mixture for homemade baking and gluten-free bread
Rice and buckwheat mixture for homemade pastry and gluten-free bread

Method of preparation of gluten-free bread:

Ingredients for cooking:
A mixture of rice 700 g
Dry yeast baking 7 g
Drinking water 710 ml (with egg) 730 ml (without eggs)
Vegetable oil 30 g (2 tablespoons.)
Sugar 25-28 g (1 tbsp.)
Salt cooking 14 g (1/2 tbsp.)
Citric acid (optional) 1 g (on a tip of a teaspoon)
Egg (optional) 2-3 pcs


To date, the products TM« Worlds rice »can be purchased at the online store outlet:
Rice oil
Rice pasta
will be open to the rice flour "orders in the near future.

European Pankration Championship in Budapest

national team in pankration took 1st place at the European Championships in Budapest.
The company Best Alternative - sponsor of the national team of Ukraine.
Healthy food - healthy lifestyle - the key to success


The topic “Category Management and Total Profitability Management. Production of PrivateLabel as an Integral Part of these Types of Management” would be discussed during master class of Andreas TITZE (Germany), a recognized European expert in Category Management, Merchandising and Marketing, and a Partner of UK & PARTNERS GROUP. Mr. TITZE has more than 20 years of a successful experience in leading retail companies in Europe: METRO AG International at the position of Senior Director and Chief Product Officer (CPO), Walmart Germany Chief Product Officer (CPO) and couple of others.

All the necessary information on How to create a comprehensive and competitive portfolio of PrivateLabel? Innovation in the Private Label Business” would be given during a master class Remy MEDINA (the Netherlands), an international expert in the field of strategy and innovation for the retail sector and preparation for international tenders. During the last 6 years, Mr. Medina participated in the negotiation of contracts for members of AMS Sourcing BV (strategic purchasing alliance of TOP10 FMCG retailers in Europe) for all categories of goods. In addition, for the last 8 years, Mr. Medina was a head of Private Label Department in SYSTEME U, one of the largest retail networks in France (more than 800 hypermarkets and supermarkets).